When you visit or access our websites, or when you interact or engage with our content (“Services”), we use (and authorize third parties to use) web beacons, cookies, pixel tags, scripts, tags, API and other technologies (“Tracking Technologies“). The Tracking Technologies allow us to automatically collect information about you and your online behavior, as well as your device (for example your computer or mobile device), in order to enhance your navigation on our Services, improve our Services performance and customize your experience on our Services. We also use this information to collect statistics about the usage of our Services, perform analytics, and administer services to our Users, advertisers, publishers, customers, and partners. We also allow third parties to collect information about you through Tracking Technologies.
Storing Tracking Technologies
We store Tracking Technologies when you visit or access our Services (for example when you are visiting our websites) – these are called “First Party Tracking Technologies”. In addition, Tracking Technologies are stored by other third parties (for example our analytics service providers, business partners and advertisers) – these are called “Third Party Tracking Technologies”.
Both types of Tracking Technologies may be stored either for the duration of your visit on our Services or for repeat visits.
What Type of Tracking Technologies are Used?
There are five main types of Tracking Technologies:
- Strictly necessary Tracking Technologies –
These Tracking Technologies are essential to enable you to log in, navigate around and use the features of our Services, or to provide a service requested by you (such as your username). We do not need to obtain your consent in order to use these Tracking Technologies. These Tracking Technologies can be used for security and integrity reasons – for example, to detect violation of our policies and for support or security features.
Purpose: These cookies are used to collect information regarding how you interact with the content on our Services, for attribution purposes (for example, the referral URL), etc. We use the information to compile reports, calculate the revenues due to us and, help us improve the Services and to offer personalized products and content.
- Functionality Tracking Technologies –
These Tracking Technologies allow our Services to remember choices you make and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged in) and support other features of our Services.
Purpose: These cookies are used on internal sections of the Services, in order to customize and simplify the user experience on the site by remembering choices you made and your login credentials.
- Performance Tracking Technologies –
These Tracking Technologies collect information about your online activity (for example the duration of your visit to our Services), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information).
Purpose: These cookies are used to maintain, operate, and continually improve the Lusha Service based on your online activity. We may also obtain information from our email newsletters or other communications we send to you. This information tells us about our offerings’ effectiveness and helps us ensure that we’re delivering information that you find interesting.
- Marketing or Advertising Tracking Technologies –
These Tracking Technologies are used to deliver tailored offers and advertisements to you, based on your derived interests, as well as to perform email marketing campaigns. They can also be used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by our advertisers (for example advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites or use their app.
Purpose: We use these cookies to serve you with advertisements that may be relevant to you and your interests, including interest-based advertising. The information may also be used to record how many times you’ve been served a particular advertisement and to ensure we do not display the same advertisement to you repeatedly and to otherwise help us measure their effectiveness.
- Social media Tracking Technologies –
Our website includes social media features, such as the Facebook “Like” or “Share” buttons. These features are either hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy statement of the company providing these features.
Purpose: These cookies are used to allow you to easily share articles from our blog or resource center on social media channels, such as Facebook, Twitter, LinkedIn etc.